rms beauty Straight Up Mascara

A clean and smudge-free mascara

What It Does

Delivers 12 hours of full lift and volume while it nourishes lashes.

What Makes It Special

A pro peptide helps strengthen, revitalize, and thicken. Exclusive tri-locking system creates smudge-free, flake-free long wear. Plush brush lays on the drama.

Sustainability: Inner bottle is made of 50% PCR with an aluminum overshell that is 10% recycled aluminum. Outer carton made of 80% post consumer recycled paper, forestry certified, made with windpower.

For wide awake eyes, hold brush horizontally coating each lash with natural nourishing ingredients. For more volume, apply additional coats. Remove easily with the RMS Raw Coconut Cream or Ultimate Makeup Remover Wipes (sold separately).